There is no small or insignificant leadership role.
It does not matter if you are serving tomato soup or filet mignon, the expectation is that the preparation be done in excellence.
It’s not the cost, it’s the purpose.
Consider, even the most inexpensive of experiences, McDonald’s, has an excellent and unparalleled French fry offering.
Wendy’s has a chocolate Frosty that I would gladly pay for at a steak house.
Kentucky Fried Chicken has a Cole slaw recipe that, some say, overshadows their chicken! Red Lobster has cheddar biscuits… cheddar biscuits!
Chick Fil A has completely reset the industry’s standard of service and that is free! It’s not the cost of your leadership offering… it’s knowing what to do and how to do it and when to do it that makes your offering exceptional, unparalleled and second to none. Purpose inspires us to level-up our expectations of ourselves.